Search engines like Google, Bing, and others allow you to promote your business while placing ads on amidst their search results or on their partner websites. Search engine marketing is commonly called the Pay Per Click (PPC) management where an advertiser needs to pay only for an action performed by his potential customers.
Besides Google Adwords or Ads there are plenty other PPC networks which can help an advertiser to gain potential customers or business like Bing Adwords or Amazon PPC Management. Being the largest eCommerce platform Amazon launched its own Adwords to manage and promote products of its sellers.
What you'll learn
PPC Marketing Basics
Google Adwords or Ads
Amazon PPC Marketing